G4C (or Targeting early career professionals, pt 2)

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Today, I headed into London to attend a Constructing Excellence BE (Building and Estates) Members forum (the morning was actually a joint event with the Construction Products Association’s Network Club on the theme of Early involvement of the supply chain). I found myself sitting next to David Whysall of Turner & Townsend who has recently been elected co-chair of G4C, or Generation for Collaboration, part of Constructing Excellence and (I quote) “the place for newcomers to the construction industry to collaborate, develop and promote best practice.” David gave a short presentation about G4C’s plans for 2009 after lunch.

Late last year I had a couple of conversations with David’s predecessors in G4C about helping the group improve its communications and extend its social networking capabilities, and the happy accident of us sitting next to each other quickly rekindled those discussions (as a result, David mentioned the opportunities made available by social media when he gave his talk). I will be meeting up with G4C shortly to discuss the next steps in an integrated Web 2.0 PR and marketing campaign aimed at helping them raise their profile, increase their membership, and extend their reach beyond London and the south-east.

I am excited about the possibilities. As I said to David, quoting yesterday’s blog post, their membership target closely fits the demographic profile of many social media users,  and this is the generation of construction professionals that will (I hope) play a key part in introducing and developing the construction industry’s use of Web 2.0 tools, techniques, behaviours and attitudes to improve communication and collaboration – two of G4C’s key themes for 2009.

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Filed under AEC, PR, Web 2.0, marketing

Tags: collaboration, Constructing Excellence, construction, Construction Products Association, David Whysall, demographic, G4C, marketing, PR, Turner & Townsend, Web 2.0