Category Archives: mobile

For online-only B2B media, Twitter matters

Avatar for Construction EnquirerFor the last year I have been following the Construction Enquirer, an online-only free news publication established in April 2010 by former print journalists Aaron Morby and Grant Prior. As the business model of traditional B2B industry publications has come under pressure from online sources, it has been interesting to watch the Enquirer‘s advertising-funded progress.

This blog post is now at http://www.blog.pwcom.co.uk/2011/04/15/for-online-only-b2b-media-twitter-matters/

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Filed under AEC, branding, marketing, media, mobile, networks, RSS, Twitter, Web 2.0

Social media firmly on the construction marketing radar

Web 2.0 now firmly on the construction marketing radar

At a February 2009 event, I was almost a lone voice in talking about social media to a construction marketing audience, but there has clearly been a significant shift in people’s thinking since then.

This whole post now at: http://www.blog.pwcom.co.uk/2010/11/26/social-media-firmly-on-the-construction-marketing-radar/

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Filed under AEC, blogs, construction collaboration, marketing, media, mobile, networks, PR, RSS, Twitter, Web 2.0, wikis

MyTaptu – news at your fingertips on your smartphone

Some organisations still think that everyone looks at their website via a conventional computer browser. “What about those people on the move?!” I shout. “Do you know how crappy your website looks like when I view it on my phone? Do you know how long it takes to download your page, and how frustrating it is to navigate?!

MyTaptuThe Taptu search engine helps mobile users find websites that are optimised for touchscreen viewing, and now you can download an application that allows you to select your favourite news topics and RSS feeds, and to view streams geared for mobile users.

This post now at http://www.blog.pwcom.co.uk/2010/11/09/mytaptu-news-at-your-fingertips-on-your-smartphone/

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Filed under AEC, blogs, mobile, networks, PR, RSS, Twitter, Web 2.0

PR and bloggers: a positive experience

I have received numerous PR approaches. Some have been desperate, clumsy approaches almost screaming “Pleeeease publish my press release!” … other PR approaches have been much more professional and well-targeted. Take Hewlett-Packard, for example …

The whole post is now at http://www.blog.pwcom.co.uk/2010/10/04/pr-and-bloggers-a-positive-experience/

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Filed under AEC, blogs, construction collaboration, marketing, mobile, PR, Twitter, Web 2.0

New business cards

Following my blog post about QR codes last week, I finally got round to collecting my new business cards  …

In marketing terms, it’s not what phone you have, it’s what phone your contacts might have.

Whole blog post now at http://www.blog.pwcom.co.uk/2010/06/23/new-business-cards/

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Filed under marketing, mobile, PR, Web 2.0