Category Archives: recruitment

Ban social media, lose the marketing war, lose staff

… too many companies block access to tools like Facebook and Twitter just as they used to restrict access to the internet to a few carefully selected websites; “And these companies’ sales teams wonder why smaller competitors always seem to have got into customers first”.

Original blog post now at http://www.blog.pwcom.co.uk/2009/12/18/ban-social-media-lose-the-marketing-war-lose-staff/

Leave a comment

Filed under AEC, marketing, networks, recruitment, Twitter, Web 2.0

Top 10 Web 2.0 adoption issues for AEC organisations

In a fascinating post yesterday, Ten top issues in adopting enterprise social computing, ZDNet’s Enterprise Web 2.0 blogger Dion Hinchcliffe reviews some of the reasons why businesses have yet to fully embrace social media. …

This is, in my experience, probably even more of a challenge in the architecture, engineering and construction (AEC) sector. …

Read my ten top issues with social computing in AEC businesses

Leave a comment

Filed under AEC, blogs, construction collaboration, marketing, networks, PR, recruitment, Twitter, Web 2.0, wikis

Live from HOK – guest post

johngilmoreThis is a guest post by John Gilmore (right), one of the HOK corporate communications team behind the Life at HOK blog. I asked John if he would like to explain more about how the site (and other HOK Web 2.0 activities) is managed and policed and what business benefits have been achieved to date. Many thanks to him for contributing.

Life at HOK – the HOK perspective

2 Comments

Filed under AEC, blogs, marketing, networks, PR, recruitment, Twitter, Web 2.0