Web 2.0, construction and climate change

So it’s Blog Action Day and the topic is climate change. I signed up for the 10:10 campaign a while ago and following the campaign’s presentation at last week’s Be2camp@WorkingBuildings unconference, Be2camp is now also a 10:10 organisation.
This set Martin Brown wondering what we, as Web 2.0 enthusiasts in the architecture, engineering, construction and facilities [...]

‘Over half of US workplaces block social networks’

Via a Webware.com article published last week, I learned that more than half of United States workplaces block social networks such as Facebook and Twitter. A survey of about 1,400 US chief information officers by consulting firm Robert Half Technology shows 54% block social networks “completely,” while 19% allow social networking “for business purposes”.
While Caroline [...]

Top 10 Web 2.0 adoption issues for AEC organisations

In a fascinating post yesterday, Ten top issues in adopting enterprise social computing, ZDNet’s Enterprise Web 2.0 blogger Dion Hinchcliffe has been reviewing some of the reasons why businesses have yet to fully embrace social media. This followed a recent report that showed a positive correlation between social media engagement and corporate financial performance, but [...]

Asite launches online community

About a year ago, at the SIIA OnDemand Europe conference, Tony Ryan, CEO of UK-based construction collaboration technology vendor Asite, said the company would shortly be launching a whole new website concept, building on web 2.0 (“Sales and Marketing 2.0,” he called it). I mentioned it soon after in my ExtranetEvolution blog, but didn’t anticipate [...]

Ten things to manage in a recession: 5 – cut power

This is the fifth in a series expanding on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters).
Number five: “Cut power”
Ross makes the fairly simple plea: turn stuff off. Faced with escalating electricity bills and [...]

Ten things to manage in a recession: 3 – administration

This is the third in a series expandng on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters).
Number three: “Cut administration”
Ross argues that there are opportunities, if money is really tight, for administration tasks to [...]

Ten things to manage in a recession: 1 – memberships

My previous post about managing IT expenditure in a recession was focused on helping an architecture, engineering or construction (AEC) business reduce its day-to-day operational expenses. Deploying Software-as-a-Service solutions helps save money (that could then be invested in marketing or PR), and can give some competitive advantages and reputation benefits.
But that might not matter if [...]

Ten things to cut in the recession, before you cut your marketing, no. 6 – IT

As a subscriber to Construction News‘ marketing e-newsletter, I have been enjoying Ross Sturley’s series of articles on preserving your construction marketing spend in a recession by cutting other things (Chart Lane’s Ross also spoke about this at the recent CIMCIG conference). His latest article focuses on IT.
The objective here, according to Ross, is to [...]

Welcome to pwcom 2.0

Welcome to my blog, and my new website. This is a new beginning for me – after nine years with BIW Technologies, I have decided to branch out and run my own business again.
However, it won’t be exactly the same type of consultancy. For a start, I won’t only be focused on business-to-business public relations [...]