Social Media and Construction Marketing

I am doing the opening talk at a social media and construction marketing pre-conference training day in London on 3 February 2010, organised by Emap Networks, the events arm of the publisher of Construction News, Architects’ Journal and other publications, and run in collaboration with CIMCIG.
The event will re-unite me with former Emap marketing director [...]

Going to the toilet puts UK economy down the toilet

Watercooler conversations undermine UK plc
Crosswords and Sudoko waste UK businesses £2bn a year

These are just made-up headline, of course, but I expect if you commissioned a survey into the time individuals spend not working, but chatting with their mates, reading personal emails, etc, etc, you would soon come up with some tasty headlines [...]

Reflecting on RIBAforum09

For the second day running, I yesterday visited the London headquarters of the Royal Institute of British Architects for a social media event. While Monday’s Media140 event (see preceding posts) was thronged with social media-savvy marketing types, the audience at RIBAforum09 (see post) was, I think, altogether more conservative and cautious. The demographic complexion of [...]

RIBA promoting Web 2.0 to architects

In one of my blog posts yesterday (How events help build online communities), I mentioned that Be2camp would be collaborating with other AEC organisations to bring a Web 2.0 dimension to their events, and the first will be happening next Tuesday. The Royal Institute of British Architects is holding its annual Stakeholders’ Forum on the [...]

‘Extranet’ vendors getting social?

As some readers will know, I spent much of the past ten years working in the ‘extranet’ or ‘construction collaboration technologies’ market, and I maintain a continued interest in that sector (including a blog about it). Occasionally, that interest also crosses over into PR, marketing and social media – as it did when I looked [...]

Social product development in AEC?

Yesterday I attended the AECNetwork’s networking meeting at the Building Centre in London (where I helped to broadcast the event via Ustream to people unable to get to the event themselves, and contributed to the event’s Twitter-stream).
For me, the gathering was notable as it was the first time I had actually met some people with [...]

Blogs, Twitter, social networking: your new business tools

The latest issue of Construction Manager magazine, the journal of the Chartered Institute of Building, CIOB, has a feature by Stephen Cousins and Elaine Knutt on using social media in the UK construction industry (read the article online here).
The feature is well worth reading as it is full of insights from some of the sector’s [...]

Will new CE blog prompt Tweet change?

The UK’s main pan-industry membership body for the construction industry, Constructing Excellence, has gradually been embracing Web 2.0 approaches. Last year, some staff started posting updates from Twitter and the CE website began offering RSS feeds. It has now just started its own blog (thanks to Su Butcher for the alert – via Twitter).
This has [...]