PR and web 2.0 ‘ghosts’

The technology involved in managing communications between organisations and their ‘publics’ has evolved quite dramatically (echoing technological changes  in the wider construction industry, of course).

While many of the fundamental skills of PR haven’t changed the advent of new technologies does mean that PR professionals have to learn some new techniques and to adapt their codes of conduct accordingly.

Read the whole blog post – now here

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Filed under AEC, blogs, marketing, PR, Twitter, Web 2.0

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