Should every business have a blog?

Thirteen things to think about before blogging

…. Can you answer ‘yes’ to all, or at least most, of the following questions?

  1. Have you identified your niche, your target community? – Why are you blogging?
  2. Do you know your main themes, messages or categories of information?
  3. Is a blog your most appropriate online initiative?


Filed under blogs, marketing, PR, Web 2.0

2 responses to “Should every business have a blog?

  1. Pingback: AEC marketing moving from print to online | The pwcom blog

  2. Pingback: Asite community: the first 100 days | The pwcom blog

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