Monthly Archives: September 2009

Resistance is futile!

… In many cases, it is simply a lack of awareness of the opportunities presented by social media. It is tempting for businesses, for example, particularly in a time of recession, to believe that social media could be distracting and time-wasting, as opposed to potentially opening up new and cost-effective channels of communication. …

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Lessons in applying Web 2.0 to construction PR and marketing

My talk to the Chartered Institute of Marketing’s Construction Interest Group (CIMCIG) at the Building Centre in London was something of a gallop through some basics of social media before looking at how the tools and techniques are actually being applied in the architecture, engineering and construction (AEC) market, including Be2camp.

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