Lessons in applying Web 2.0 to construction PR and marketing

My talk to the Chartered Institute of Marketing’s Construction Interest Group (CIMCIG) at the Building Centre in London was something of a gallop through some basics of social media before looking at how the tools and techniques are actually being applied in the architecture, engineering and construction (AEC) market, including Be2camp.

Read the whole blog post – now at http://www.blog.pwcom.co.uk/2009/09/11/lessons-in-applying-web-2-0-to-construction-pr-and-marketing/

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Filed under AEC, marketing, PR, Twitter, Web 2.0

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