Resistance is futile!

… In many cases, it is simply a lack of awareness of the opportunities presented by social media. It is tempting for businesses, for example, particularly in a time of recession, to believe that social media could be distracting and time-wasting, as opposed to potentially opening up new and cost-effective channels of communication. …

The whole blog post is now at http://www.blog.pwcom.co.uk/2009/09/15/resistance-is-futile/