Community engagement: it’s a people thing

The success of a business-to-business (B2B) online group can’t be guaranteed by online activity alone. Online groups need to be nurtured by offline events that capture people’s interest and encourage involvement.

Original post now at http://www.blog.pwcom.co.uk/2010/11/01/community-engagement-its-a-people-thing/

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Filed under AEC, blogs, marketing, networks, PR, Twitter, Web 2.0

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