Category Archives: branding

For online-only B2B media, Twitter matters

Avatar for Construction EnquirerFor the last year I have been following the Construction Enquirer, an online-only free news publication established in April 2010 by former print journalists Aaron Morby and Grant Prior. As the business model of traditional B2B industry publications has come under pressure from online sources, it has been interesting to watch the Enquirer‘s advertising-funded progress.

This blog post is now at http://www.blog.pwcom.co.uk/2011/04/15/for-online-only-b2b-media-twitter-matters/

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Filed under AEC, branding, marketing, media, mobile, networks, RSS, Twitter, Web 2.0

Poor use of Twitter could damage your professional brand

It’s how you Tweet that matters

The Law Society Gazette emphasises that it’s not just what you Tweet but how you Tweet, and how often, that matters.

Original post now at http://www.blog.pwcom.co.uk/2011/01/25/poor-use-of-twitter-could-damage-your-professional-brand/

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Filed under AEC, branding, marketing, media, networks, PR, Twitter, Web 2.0