This post is now available here: http://www.blog.pwcom.co.uk/2011/04/19/measuring-influence-and-social-capital-in-construction/
Category Archives: media
For the last year I have been following the Construction Enquirer, an online-only free news publication established in April 2010 by former print journalists Aaron Morby and Grant Prior. As the business model of traditional B2B industry publications has come under pressure from online sources, it has been interesting to watch the Enquirer‘s advertising-funded progress.
This blog post is now at http://www.blog.pwcom.co.uk/2011/04/15/for-online-only-b2b-media-twitter-matters/
Web 2.0 now firmly on the construction marketing radar
At a February 2009 event, I was almost a lone voice in talking about social media to a construction marketing audience, but there has clearly been a significant shift in people’s thinking since then.
This whole post now at: http://www.blog.pwcom.co.uk/2010/11/26/social-media-firmly-on-the-construction-marketing-radar/