Category Archives: blogs

The pwcom blog is moving

After six years of blogging with TypePad, I have just migrated my technology blog ExtranetEvolution.com to a new blog platform (a self-hosted installation of WordPress). I am also using the same platform for my website pwcom.co.uk and for this blog (run on WordPress.com). I hope you like the look and feel of the new site(s).

I will not be adding any new posts here – instead please click through to the new pwcom blog.

If you have linked to this blog, please redirect your link to the new blog address: http://blog.pwcom.co.uk/. And if you have subscribed to this blog, I hope you will do the same for the new one.

Existing content from this site has been migrated. I am working through the new site to ensure that all the internal links work on the new domain, and to ensure images and other embedded content (YouTube video, SlideShare presentations, etc ) are also reproduced pretty much as they were. Please let me know if you find anything broken, etc.

This site will remain up for a few weeks, but I will eventually take it down to avoid confusing visitors (and Google) with duplicate content.

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Fuelling the CIPR conversation

CIPR - The ConversationI already overuse the word “conversation”. Now it seems my professional body, the Chartered Institute of Public Relations, is set to add to my use of the term.

Blog post now at http://www.blog.pwcom.co.uk/2011/04/05/fuelling-the-cipr-conversation/

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Constructing Excellence Social Media Forum

We had a good turn-out for Constructing Excellence‘s first social media forum, held at Arup’s Fitzroy Street offices in London, with some great presentations and discussion….

Blog post now at http://www.blog.pwcom.co.uk/2011/03/31/constructing-excellence-social-media-forum/

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Did the Be2Awards bypass most AEC PR and marketing people?

The construction PR and marketing communities don’t seem to have capitalised upon the opportunities. Most B2B communications professionals know that industry awards can be a great way to raise the profile of a company, product, service or individual, and there has been considerable enthusiasm about most of the categories. But despite some encouragement, the Be2Awards PR campaign category attracted a paltry two entries, and the marketing campaign category just three….

Why the poor response?

The original blog post is now at http://www.blog.pwcom.co.uk/2011/01/25/did-the-be2awards-bypass-most-aec-pr-and-marketing-people/

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Social media firmly on the construction marketing radar

Web 2.0 now firmly on the construction marketing radar

At a February 2009 event, I was almost a lone voice in talking about social media to a construction marketing audience, but there has clearly been a significant shift in people’s thinking since then.

This whole post now at: http://www.blog.pwcom.co.uk/2010/11/26/social-media-firmly-on-the-construction-marketing-radar/

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MyTaptu – news at your fingertips on your smartphone

Some organisations still think that everyone looks at their website via a conventional computer browser. “What about those people on the move?!” I shout. “Do you know how crappy your website looks like when I view it on my phone? Do you know how long it takes to download your page, and how frustrating it is to navigate?!

MyTaptuThe Taptu search engine helps mobile users find websites that are optimised for touchscreen viewing, and now you can download an application that allows you to select your favourite news topics and RSS feeds, and to view streams geared for mobile users.

This post now at http://www.blog.pwcom.co.uk/2010/11/09/mytaptu-news-at-your-fingertips-on-your-smartphone/

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Community engagement: it’s a people thing

The success of a business-to-business (B2B) online group can’t be guaranteed by online activity alone. Online groups need to be nurtured by offline events that capture people’s interest and encourage involvement.

Original post now at http://www.blog.pwcom.co.uk/2010/11/01/community-engagement-its-a-people-thing/

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