Category Archives: networks

Measuring influence and social capital in construction

As Twitter usage has grown, people want to quantify how influential some tweeters are, and I have been incorporating two commonly used tools, Klout and PeerIndex, into my work.

EEPaul rated on Klout.comKlout’s strapline is “The standard for online influence,” while PeerIndex aims to help you “understand your social capital.” …

This post is now available here: http://www.blog.pwcom.co.uk/2011/04/19/measuring-influence-and-social-capital-in-construction/

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Filed under AEC, marketing, media, networks, PR, Twitter, Web 2.0

For online-only B2B media, Twitter matters

Avatar for Construction EnquirerFor the last year I have been following the Construction Enquirer, an online-only free news publication established in April 2010 by former print journalists Aaron Morby and Grant Prior. As the business model of traditional B2B industry publications has come under pressure from online sources, it has been interesting to watch the Enquirer‘s advertising-funded progress.

This blog post is now at http://www.blog.pwcom.co.uk/2011/04/15/for-online-only-b2b-media-twitter-matters/

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Filed under AEC, branding, marketing, media, mobile, networks, RSS, Twitter, Web 2.0

Fuelling the CIPR conversation

CIPR - The ConversationI already overuse the word “conversation”. Now it seems my professional body, the Chartered Institute of Public Relations, is set to add to my use of the term.

Blog post now at http://www.blog.pwcom.co.uk/2011/04/05/fuelling-the-cipr-conversation/

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Constructing Excellence Social Media Forum

We had a good turn-out for Constructing Excellence‘s first social media forum, held at Arup’s Fitzroy Street offices in London, with some great presentations and discussion….

Blog post now at http://www.blog.pwcom.co.uk/2011/03/31/constructing-excellence-social-media-forum/

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Poor use of Twitter could damage your professional brand

It’s how you Tweet that matters

The Law Society Gazette emphasises that it’s not just what you Tweet but how you Tweet, and how often, that matters.

Original post now at http://www.blog.pwcom.co.uk/2011/01/25/poor-use-of-twitter-could-damage-your-professional-brand/

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Did the Be2Awards bypass most AEC PR and marketing people?

The construction PR and marketing communities don’t seem to have capitalised upon the opportunities. Most B2B communications professionals know that industry awards can be a great way to raise the profile of a company, product, service or individual, and there has been considerable enthusiasm about most of the categories. But despite some encouragement, the Be2Awards PR campaign category attracted a paltry two entries, and the marketing campaign category just three….

Why the poor response?

The original blog post is now at http://www.blog.pwcom.co.uk/2011/01/25/did-the-be2awards-bypass-most-aec-pr-and-marketing-people/

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Social media firmly on the construction marketing radar

Web 2.0 now firmly on the construction marketing radar

At a February 2009 event, I was almost a lone voice in talking about social media to a construction marketing audience, but there has clearly been a significant shift in people’s thinking since then.

This whole post now at: http://www.blog.pwcom.co.uk/2010/11/26/social-media-firmly-on-the-construction-marketing-radar/

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Filed under AEC, blogs, construction collaboration, marketing, media, mobile, networks, PR, RSS, Twitter, Web 2.0, wikis