Poor use of Twitter could damage your professional brand

It’s how you Tweet that matters

The Law Society Gazette emphasises that it’s not just what you Tweet but how you Tweet, and how often, that matters.

Original post now at http://www.blog.pwcom.co.uk/2011/01/25/poor-use-of-twitter-could-damage-your-professional-brand/

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Filed under AEC, branding, marketing, media, networks, PR, Twitter, Web 2.0

Did the Be2Awards bypass most AEC PR and marketing people?

The construction PR and marketing communities don’t seem to have capitalised upon the opportunities. Most B2B communications professionals know that industry awards can be a great way to raise the profile of a company, product, service or individual, and there has been considerable enthusiasm about most of the categories. But despite some encouragement, the Be2Awards PR campaign category attracted a paltry two entries, and the marketing campaign category just three….

Why the poor response?

The original blog post is now at http://www.blog.pwcom.co.uk/2011/01/25/did-the-be2awards-bypass-most-aec-pr-and-marketing-people/

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Social media firmly on the construction marketing radar

Web 2.0 now firmly on the construction marketing radar

At a February 2009 event, I was almost a lone voice in talking about social media to a construction marketing audience, but there has clearly been a significant shift in people’s thinking since then.

This whole post now at: http://www.blog.pwcom.co.uk/2010/11/26/social-media-firmly-on-the-construction-marketing-radar/

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Filed under AEC, blogs, construction collaboration, marketing, media, mobile, networks, PR, RSS, Twitter, Web 2.0, wikis

MyTaptu – news at your fingertips on your smartphone

Some organisations still think that everyone looks at their website via a conventional computer browser. “What about those people on the move?!” I shout. “Do you know how crappy your website looks like when I view it on my phone? Do you know how long it takes to download your page, and how frustrating it is to navigate?!

MyTaptuThe Taptu search engine helps mobile users find websites that are optimised for touchscreen viewing, and now you can download an application that allows you to select your favourite news topics and RSS feeds, and to view streams geared for mobile users.

This post now at http://www.blog.pwcom.co.uk/2010/11/09/mytaptu-news-at-your-fingertips-on-your-smartphone/

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Professional services firms and social media

Scott Addison’s MBA dissertation, Anti-Social? An Exploration of Social Media Effectiveness for Professional Services Marketing, completed at the Cass Business School in London presents findings from 11 different law, accountancy and marketing services firms, plus an AEC consultancy.

The whole of this original post is now at http://www.blog.pwcom.co.uk/2010/11/05/professional-services-firms-and-social-media/

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Community engagement: it’s a people thing

The success of a business-to-business (B2B) online group can’t be guaranteed by online activity alone. Online groups need to be nurtured by offline events that capture people’s interest and encourage involvement.

Original post now at http://www.blog.pwcom.co.uk/2010/11/01/community-engagement-its-a-people-thing/

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PR and bloggers: a positive experience

I have received numerous PR approaches. Some have been desperate, clumsy approaches almost screaming “Pleeeease publish my press release!” … other PR approaches have been much more professional and well-targeted. Take Hewlett-Packard, for example …

The whole post is now at http://www.blog.pwcom.co.uk/2010/10/04/pr-and-bloggers-a-positive-experience/

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