Tag Archives: marketing

The pwcom blog is moving

After six years of blogging with TypePad, I have just migrated my technology blog ExtranetEvolution.com to a new blog platform (a self-hosted installation of WordPress). I am also using the same platform for my website pwcom.co.uk and for this blog (run on WordPress.com). I hope you like the look and feel of the new site(s).

I will not be adding any new posts here – instead please click through to the new pwcom blog.

If you have linked to this blog, please redirect your link to the new blog address: http://blog.pwcom.co.uk/. And if you have subscribed to this blog, I hope you will do the same for the new one.

Existing content from this site has been migrated. I am working through the new site to ensure that all the internal links work on the new domain, and to ensure images and other embedded content (YouTube video, SlideShare presentations, etc ) are also reproduced pretty much as they were. Please let me know if you find anything broken, etc.

This site will remain up for a few weeks, but I will eventually take it down to avoid confusing visitors (and Google) with duplicate content.

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Filed under blogs, marketing, PR, Web 2.0

For online-only B2B media, Twitter matters

Avatar for Construction EnquirerFor the last year I have been following the Construction Enquirer, an online-only free news publication established in April 2010 by former print journalists Aaron Morby and Grant Prior. As the business model of traditional B2B industry publications has come under pressure from online sources, it has been interesting to watch the Enquirer‘s advertising-funded progress.

This blog post is now at http://www.blog.pwcom.co.uk/2011/04/15/for-online-only-b2b-media-twitter-matters/

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Filed under AEC, branding, marketing, media, mobile, networks, RSS, Twitter, Web 2.0

Constructing Excellence Social Media Forum

We had a good turn-out for Constructing Excellence‘s first social media forum, held at Arup’s Fitzroy Street offices in London, with some great presentations and discussion….

Blog post now at http://www.blog.pwcom.co.uk/2011/03/31/constructing-excellence-social-media-forum/

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Filed under AEC, blogs, construction collaboration, marketing, networks, PR, Twitter, Web 2.0

Did the Be2Awards bypass most AEC PR and marketing people?

The construction PR and marketing communities don’t seem to have capitalised upon the opportunities. Most B2B communications professionals know that industry awards can be a great way to raise the profile of a company, product, service or individual, and there has been considerable enthusiasm about most of the categories. But despite some encouragement, the Be2Awards PR campaign category attracted a paltry two entries, and the marketing campaign category just three….

Why the poor response?

The original blog post is now at http://www.blog.pwcom.co.uk/2011/01/25/did-the-be2awards-bypass-most-aec-pr-and-marketing-people/

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Social media firmly on the construction marketing radar

Web 2.0 now firmly on the construction marketing radar

At a February 2009 event, I was almost a lone voice in talking about social media to a construction marketing audience, but there has clearly been a significant shift in people’s thinking since then.

This whole post now at: http://www.blog.pwcom.co.uk/2010/11/26/social-media-firmly-on-the-construction-marketing-radar/

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Filed under AEC, blogs, construction collaboration, marketing, media, mobile, networks, PR, RSS, Twitter, Web 2.0, wikis

Professional services firms and social media

Scott Addison’s MBA dissertation, Anti-Social? An Exploration of Social Media Effectiveness for Professional Services Marketing, completed at the Cass Business School in London presents findings from 11 different law, accountancy and marketing services firms, plus an AEC consultancy.

The whole of this original post is now at http://www.blog.pwcom.co.uk/2010/11/05/professional-services-firms-and-social-media/

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PR and bloggers: a positive experience

I have received numerous PR approaches. Some have been desperate, clumsy approaches almost screaming “Pleeeease publish my press release!” … other PR approaches have been much more professional and well-targeted. Take Hewlett-Packard, for example …

The whole post is now at http://www.blog.pwcom.co.uk/2010/10/04/pr-and-bloggers-a-positive-experience/

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Filed under AEC, blogs, construction collaboration, marketing, mobile, PR, Twitter, Web 2.0