It’s how you Tweet that matters
The Law Society Gazette emphasises that it’s not just what you Tweet but how you Tweet, and how often, that matters.
Scott Addison’s MBA dissertation, Anti-Social? An Exploration of Social Media Effectiveness for Professional Services Marketing, completed at the Cass Business School in London presents findings from 11 different law, accountancy and marketing services firms, plus an AEC consultancy.
The whole of this original post is now at http://www.blog.pwcom.co.uk/2010/11/05/professional-services-firms-and-social-media/