Tag Archives: architecture

Fuelling the CIPR conversation

CIPR - The ConversationI already overuse the word “conversation”. Now it seems my professional body, the Chartered Institute of Public Relations, is set to add to my use of the term.

Blog post now at http://www.blog.pwcom.co.uk/2011/04/05/fuelling-the-cipr-conversation/


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Filed under AEC, blogs, construction collaboration, marketing, networks, PR, RSS, Twitter, Web 2.0

Constructing Excellence Social Media Forum

We had a good turn-out for Constructing Excellence‘s first social media forum, held at Arup’s Fitzroy Street offices in London, with some great presentations and discussion….

Blog post now at http://www.blog.pwcom.co.uk/2011/03/31/constructing-excellence-social-media-forum/

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Poor use of Twitter could damage your professional brand

It’s how you Tweet that matters

The Law Society Gazette emphasises that it’s not just what you Tweet but how you Tweet, and how often, that matters.

Original post now at http://www.blog.pwcom.co.uk/2011/01/25/poor-use-of-twitter-could-damage-your-professional-brand/

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Did the Be2Awards bypass most AEC PR and marketing people?

The construction PR and marketing communities don’t seem to have capitalised upon the opportunities. Most B2B communications professionals know that industry awards can be a great way to raise the profile of a company, product, service or individual, and there has been considerable enthusiasm about most of the categories. But despite some encouragement, the Be2Awards PR campaign category attracted a paltry two entries, and the marketing campaign category just three….

Why the poor response?

The original blog post is now at http://www.blog.pwcom.co.uk/2011/01/25/did-the-be2awards-bypass-most-aec-pr-and-marketing-people/

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Social media firmly on the construction marketing radar

Web 2.0 now firmly on the construction marketing radar

At a February 2009 event, I was almost a lone voice in talking about social media to a construction marketing audience, but there has clearly been a significant shift in people’s thinking since then.

This whole post now at: http://www.blog.pwcom.co.uk/2010/11/26/social-media-firmly-on-the-construction-marketing-radar/

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Open letter to the new Chief Construction Adviser

I felt moved to compose an open letter to our new construction czar….

Dear Mr Morrell

First, congratulations on your new appointment which is long overdue, particularly as it was more than 16 months ago that the House of Commons Business and Enterprise Committee recommended – in Constructing Matters (PDF) – the “creation of a post of Chief Construction Officer”.

As I wrote at the time, Constructing Matters was, however, something of a disappointment to me. Like another document published shortly before – the Strategy for Sustainable Construction (see post) – it failed to pay attention to better use of ICT tools within the UK construction industry.

The rest of this post is now at http://www.blog.pwcom.co.uk/2009/11/27/open-letter-to-the-new-chief-construction-adviser/

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10 ways social media can help your construction client

All supply chain companies can differentiate themselves and use social media to support their work for the client – particularly where the client may be keen to stress its corporate social responsibility (CSR) credentials. For example:

  1. client, planners and designers can engage and consult more closely with local residents or the end-users of a proposed new facility (using web-based tools such as discussion forums, YouCanPlan, Second Life, etc)

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