Tag Archives: construction

For online-only B2B media, Twitter matters

Avatar for Construction EnquirerFor the last year I have been following the Construction Enquirer, an online-only free news publication established in April 2010 by former print journalists Aaron Morby and Grant Prior. As the business model of traditional B2B industry publications has come under pressure from online sources, it has been interesting to watch the Enquirer‘s advertising-funded progress.

This blog post is now at http://www.blog.pwcom.co.uk/2011/04/15/for-online-only-b2b-media-twitter-matters/

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Fuelling the CIPR conversation

CIPR - The ConversationI already overuse the word “conversation”. Now it seems my professional body, the Chartered Institute of Public Relations, is set to add to my use of the term.

Blog post now at http://www.blog.pwcom.co.uk/2011/04/05/fuelling-the-cipr-conversation/

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Constructing Excellence Social Media Forum

We had a good turn-out for Constructing Excellence‘s first social media forum, held at Arup’s Fitzroy Street offices in London, with some great presentations and discussion….

Blog post now at http://www.blog.pwcom.co.uk/2011/03/31/constructing-excellence-social-media-forum/

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Poor use of Twitter could damage your professional brand

It’s how you Tweet that matters

The Law Society Gazette emphasises that it’s not just what you Tweet but how you Tweet, and how often, that matters.

Original post now at http://www.blog.pwcom.co.uk/2011/01/25/poor-use-of-twitter-could-damage-your-professional-brand/

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Did the Be2Awards bypass most AEC PR and marketing people?

The construction PR and marketing communities don’t seem to have capitalised upon the opportunities. Most B2B communications professionals know that industry awards can be a great way to raise the profile of a company, product, service or individual, and there has been considerable enthusiasm about most of the categories. But despite some encouragement, the Be2Awards PR campaign category attracted a paltry two entries, and the marketing campaign category just three….

Why the poor response?

The original blog post is now at http://www.blog.pwcom.co.uk/2011/01/25/did-the-be2awards-bypass-most-aec-pr-and-marketing-people/

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Construction PR and marketing: leveraging web 2.0 tools

Late last year I was approached by one of the editors of Freepint‘s FUMSI magazine (Find, Use, Manage and Share Information) to write an article for its ‘Use’ section about how construction people are beginning to utilise Web 2.0 applications and approaches. The article has just been published in the February 2010 edition of FUMSI magazine.

Whole blog post at http://www.blog.pwcom.co.uk/2010/02/22/construction-pr-and-marketing-leveraging-web-2-0-tools/

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A public PS: Paul

Looking back at my open letter to Paul Morrell, UK chief construction advisor, I realised that it would probably need to be printed out and posted to him, or at the very least emailed, so perhaps we need a post-script….

And he replied!

Whole post now at http://www.blog.pwcom.co.uk/2009/11/30/a-public-ps-paul/

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